We Are Unsung
Our mission is to seek out and curate the most incredible small-batch coffees from regional roasters, fueling your passion for great coffee with every sip and connecting you to the craft and care behind every bean.
The Story of Coffee
Our logo pays tribute to an unsung hero from coffee’s origin story: Khaldi, the goat herder.
The story goes that, one day in the Ethiopian hills, Khaldi noticed his goats prancing about with unusual energy after munching on bright red cherries from a bush. Curious, he tried the cherries himself and felt a sudden burst of vitality. Excited by his discovery, Khaldi shared the strange fruit with a local monk, who brewed the cherries into a drink. To his amazement, it kept him awake through long hours of prayer.
From those humble beginnings, word of the energizing brew spread to Yemen, where monks embraced it to stay focused. Soon, coffee crossed the Arabian Peninsula, filling coffeehouses with lively conversation. And just like that, the humble cherry that set Khaldi’s goats dancing became a drink that would spread across the world.
